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From google and microsoft, but rather than aim for ebay's auction business, the two behemoths want to use their strength in search and advertising to build dominance in. In this regard, the essay aims to address the following questions pertinent to the case: (1) define and compare the business strategies and business models of google and microsoft the business model of google has centered on the internet and the world wide web where it has catapulted to success as a search engine. View justin davidson's profile on linkedin, the world's largest professional community collaboration stack refresh (google vs microsoft), and technology separation strategy for paypal.
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